The Super Mario Bros. 2 commercial is straight out of a gamer's fantasy, boy or girl. It stars sisters Penelope and Monica Cruz as they get competitive over the game. Sexily lounging on a couch in a stunning home, Penelope is soon joined by her younger sister, who challenges her to a game. Never has a game of Super Mario been so adorable and sexy at the same time.
Created specifically to market the video game on Nintendo 3DS and Nintendo 3DS XL, the Super Mario Bros. 2 commercial ends in a way that is both typical and atypical. The loser, in this case Penelope, is resigned to dress up as Super Mario and parade herself in front of a grocery store.
Why This Trend Is Growing
- Celebrity Endorsements
- Opportunity for brands to partner with celebrities to promote their products or services in a unique and engaging way.
- Gender-inclusive Gaming
- Potential for game developers to create more inclusive gaming experiences that appeal to a wider audience.
- Creative Advertising Campaigns
- Opportunity for businesses to create innovative and entertaining advertising campaigns that capture consumer attention and generate buzz.
Industries Being Reshaped
- Video Game Industry
- Disruptive innovation opportunity for video game companies to collaborate with celebrities and create unique marketing campaigns to attract gamers.
- Entertainment Industry
- Opportunity for entertainment companies to explore cross-promotion with video game brands and leverage celebrity endorsements for increased visibility and engagement.
- Advertising Industry
- Chance for advertising agencies to think outside the box and develop creative campaigns that combine popular culture, gaming, and celebrity partnerships.
