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Suicidal Animated Animals
Disturbing Global Warming PSA

By: Cowbag (Superstar) Sep 22, 08

We’ve seen an animated PSA for Burma, and were shocked at how much a cartoon can stir the emotions. Now we’ve come across this amazing, yet sad and disturbing animated PSA from McCann-Erickson.

Their client was Portuguese organization Quercus, and the aim was to ‘promote’ global warming. The message was If You Give Up, They Give Up

I love everything about PSA. It does not so much grab your attention, but it hits you in the face. Really hard.

Source: neatorama
Readmore: fubiz.net

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