It is undeniable that GIFs have won the hearts of the Internet- and video-savvy, especially when people begin to use them in more commercial ways such as with the 'Stoker' movie trailer. An all-GIF promo for the highly anticipated film, it works to create a sense of dark suspense for the mystery thriller, directed by cult Korean filmmaker Park Chan-wook.
Created by Fox Searchlight, the GIFs that make up the 'Stoker' movie trailer also live on a microsite called ‘Letters To India.' It is a one-stop shop for exclusive shots and animations from the movie. Updated each week with a new animation, the GIFs can be shared on Facebook, Twitter and Tumblr. Considering that they are well-executed and star such celebs as Mia Wasikowska, Nicole Kidman, and Matthew Goode, it has potential for great publicity.
Why This Trend Is Growing
- Commercial GIF Usage
- Leveraging GIFs in promotional materials and trailers, like the 'Stoker' movie promo, creates a captivating and interactive experience for audiences.
- Microsite Promotion
- Creating a dedicated microsite, such as 'Letters To India' for the 'Stoker' movie, allows for centralized distribution of exclusive content and builds anticipation for the film.
- Weekly Animated Updates
- Updating the GIFs in the 'Stoker' movie trailer each week on platforms like Facebook, Twitter, and Tumblr keeps the audience engaged and generates ongoing buzz for the film.
Industries Being Reshaped
- Film Industry
- Film studios can explore the use of GIFs in movie promos to create unique and memorable marketing campaigns.
- Social Media Platforms
- Social media platforms like Facebook, Twitter, and Tumblr can expand their advertising opportunities by partnering with film studios to distribute animated movie trailers.
- Web Development
- Creating dedicated microsites, such as 'Letters To India,' for movie promotions presents an opportunity for web developers to offer specialized services to the film industry.
