The Spicy Thai McBistro is McDonalds' newest sandwich creation and this online commercial introduces its spiciness. This commercial is specifically made for online viewing. This isn't necessarily a new strategy, but the way McDonalds executes it is pretty original.
The ad starts with a man holding up his Spicy Thai McBistro sandwich. He takes a bite and a bit of the sauce drips out of the sandwich and lands on the timeline bar of the video player. The man in the commercial starts blowing at the fuse as it burns along the bottom of the video.
This is a great way of making the actual commercial and the platform it is being presented on interact together. It also works great with the sandwich branding, since most people blow out when they eat something too spicy.
Key Themes Behind This Trend
- Interactable Advertisement
- The use of interactive elements in online advertisements creates a unique and engaging experience for viewers.
- Personalized Marketing
- Tailoring advertisements to specific online platforms allows for a more targeted and effective marketing approach.
- Visual Storytelling
- Using visual cues and narratives in commercials enhances the overall brand experience for consumers.
Where This Applies
- Fast Food
- Fast food chains can leverage interactive online advertisements to promote new menu items and engage with customers.
- Digital Advertising
- The use of interactive elements in online commercials opens up innovative opportunities for digital advertising agencies.
- Food and Beverage
- The integration of storytelling techniques in food advertisements can enhance brand perception and customer engagement.
