Speed bumps are becoming an increasingly attractive option to advertise products and services by catching the customer at a moment when he has to slow down his speed and pay attention.
The latest is a McDonald’s outdoor campaign by DDB New Zealand that promotes the new McDonald’s Shaker Fries (the ones that come in a bag and you shake them with the spices before you eat them) just as the customer’s car gets a bit of a shake at the speed bump.
The creative team for this campaign includes Toby Talbot, Paul Hankinson and Pete Thompson.
Why This Trend Is Growing
- Speed-bump Advertising
- Advertising products and services using speed bumps as a moment to catch customer attention.
- Creative Outdoor Campaigns
- Creating innovative and attention-grabbing outdoor campaigns to market products and services.
- Interactive Advertising
- Using interactive advertising techniques such as shaking the product along with speed bumps to engage and entice customers.
Industries Being Reshaped
- Fast Food Chains
- Fast-food chains can adopt creative outdoor campaigns featuring interactive advertising techniques to lure customers and promote new products.
- Advertising
- The advertising industry can innovate and create disruptive marketing campaigns by exploring new mediums and forms of interactive advertising.
- Automobile
- The automobile industry can explore opportunities to partner and promote products and services in conjunction with interactive advertising techniques in outdoor campaigns.
