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The Social Media vs. Traditional Media infographic examines differences in the way that information is spread nowadays versus the past. Though traditional news outlets are still very much alive and well, the means through which they communicate has been drastically altered and attuned toward greater mobile access, widespread sharing and instant updates.
The infographic ranks the pros and cons of each against one another and finds that whereas social media is inexpensive, engaging and measurable, traditional (print) media is costly, one-way and difficult to measure. People can now go online and post on social media platforms about news, or share it among them or simply go to the article itself and post comments. The interactive capabilities of the media of today far surpass any benefits of yesterday’s media.