The Skinny Pepsi ad shows off the diet soda can’s fresh, trim new look, but the print ad is also stirring up a lot of controversy over its matching slenderized model.
The Diet Pepsi ad stars Sofia Vergara from hit TV show Modern Family, but the voluptuous bombshell is photoshopped into a thinner version of herself. Her natural curves are replaced with a bony shoulder and slimmed-down chest. Some argue that the Skinny Pepsi ad feeds harmful stereotypes about women's body image, while Pepsi CEO Jill Beraud says the "attractive new can is the perfect complement to today's most stylish looks."
Why This Trend Is Growing
- Controversial Ads
- Opportunity for companies to rethink their advertising strategies and avoid perpetuating harmful stereotypes.
- Body Image Awareness
- Opportunity to promote body positivity and inclusivity in advertising campaigns.
- Authentic Representation
- Opportunity for brands to feature diverse and realistic representations of individuals in their advertisements.
Industries Being Reshaped
- Advertising
- Opportunity for advertising agencies to create impactful and socially responsible campaigns.
- Fashion
- Opportunity for fashion brands to partner with diverse models and promote body positivity.
- Media and Entertainment
- Opportunity for media and entertainment companies to create content that celebrates diversity and challenges societal norms.
