Photographer Kevin Sinclair has captured this fun, retro-look spread called 'Shiny Happy People' for August Man magazine.
Featuring the pouty-lipped Felix Schopgens, the 'Shiny Happy People' spread may or may not have been influenced by the R.E.M song of the same name, but it sure does feel happy, with its colorful bursts of red and purple and, of course, its decidedly retro vibe. Schopgens models some charmingly printed pieces, including a houndstooth jacket and pant combo, a tropical-hued floral shirt and a pant with dark red swirls. In line with the colorful menswear direction for fall, a deep plum pantsuit and trench also make an appearance in this photo series.
The 'Shiny Happy People' August Man editorial features styling by Alex van der Steen, with hair by Lacy Redway.
What's Driving This Trend
- Retro-look Menswear
- Disruptive innovation opportunity: Design and produce modern clothing with a retro aesthetic to cater to the growing demand for nostalgic fashion.
- Colorful Menswear
- Disruptive innovation opportunity: Develop vibrant and bold menswear collections that embrace colorful prints and patterns to stand out in the market.
- Menswear Styling
- Disruptive innovation opportunity: Provide personalized styling services for men, offering expert advice on how to incorporate diverse patterns and colors into their wardrobe.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Explore new ways to combine retro elements with modern designs in the fashion industry.
- Photography
- Disruptive innovation opportunity: Create innovative photo shoots that capture the essence of retro menswear trends while incorporating unique visual elements.
- Hair Styling
- Disruptive innovation opportunity: Develop new hairstyles and techniques that complement and enhance retro menswear looks.
