Viral Customer Service

The Samsung Custom Dragon Phone Turns Heads

News of the Samsung custom dragon phone hit the web today and the mobile phone provider is receiving a lot of notoriety for their above-and-beyond stance when it comes to customer service.

It all started out rather innocently with Shane Bennett -- a customer of Samsung. He posted on Samsung's Facebook page with a random (and rather childlike) drawing of a fire-breathing dragon in hopes of receiving some goodies from the company.

Most big brands wouldn't reply, or would have a bland response template to send back, but not Samsung. The company replied back with a drawing of a kangaroo on a unicycle. Bennett posted to the screenshot to Reddit, which received a ton of online traffic and sparked conversation. Shortly after he got a free Galaxy S III in the mail. The best part? It was personalized with his own dragon drawing and was paired with a letter saying that this phone was "the only customized S III in Canada."

Not bad for a single Facebook comment.

Personalized Customer Service
Companies can disrupt the industry by going above-and-beyond to personalize their customer service interactions.
Social Media Engagement
Utilizing social media platforms like Facebook to engage with customers can lead to viral marketing opportunities.
Customer Loyalty
Creating a unique and memorable customer experience can enhance customer loyalty and attract new customers.

Who This Affects Most

Mobile Phone Manufacturing
Mobile phone manufacturers can capitalize on personalized customer service to differentiate their brand and gain a competitive edge.
Technology Retail
Retailers in the technology industry can leverage social media engagement to generate viral marketing campaigns and increase brand awareness.
Customer Service Solutions
Companies specializing in customer service solutions can help businesses enhance customer loyalty through personalized interactions and experiences.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 80%
Freshness 8%

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