Extreme Architectural Apparel

Samantha Gradoville Dons Structured Couture for Numero China

The harsh black and white background matches the sharp structure of the pieces Samantha Gradoville wears for the Numero China September 2010 shoot.

The pieces seem more architectural than tailor-made with cornered shoulder pads, bubbled skirts and dramatically flared sleeves. Samantha Gradoville pulls the look off well as her natural femininity shines through the masculine sharpness of the clothing.

Designers worn by Samantha Gradoville in the shoot include Gareth Pugh, Hakaan and Carven.

Implications - Consumers are looking for styles that are unconventional. Designs that feature an abstract aesthetic are appealing to those who want to stand out from other shoppers. Companies could come out with more items like this in order to draw in more buyers.

Unconventional Fashion
Consumers are searching for styles that are unconventional to stand out from other shoppers.
Architectural Design
The use of structural elements in clothing could become a new trend in fashion.
Abstract Aesthetic
People are attracted to designs featuring an abstract aesthetic.

Sectors Adopting This

Fashion Industry
Fashion companies could come out with more items like this in order to draw in more buyers.
Design Industry
More focus on structural elements in clothing could lead to new design opportunities.
Retail Industry
Retailers could capitalize on the interest in unconventional fashions by stocking more abstract and structured clothing items.
SCORE
6.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 93%
Freshness 8%

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