The Purple Fashion Re-Fashion Women Power editorial features models Kaitlin Aas and Magda Laguinge. The two are displayed while painted here in swishes of ink, designs that were overseen on behalf of the magazine's stylist Vanessa Reid.
Reid's swirls and bows were given an upscale feel via drawings of the iconic Chanel symbol. The production's references to high end fashion continued as Aas and Laguinge's bodies were stamped with Armani and Lanvin logos.
Photographer Mel Bles captured these stylish illustrations in each shot. While the symbols do instantly draw in the eyes of Purple Fashion's readership, Reid's inclusion of stripe jailbird pants and suspenders provided similarly unusual focal points. When paired with chunky lace heels, it is difficult to take one's eyes off of this Spring/Summer 2013 production.
Key Themes Behind This Trend
- Logo Fashion
- Fashion brands are incorporating their logos in new and inventive ways as seen in the Purple Fashion Re-Fashion Women Power editorial.
- Illustrative Styling
- The use of illustrations in fashion shoots elevates the traditional styling techniques as seen in the Purple Fashion Re-Fashion Women Power editorial.
- Print Mixing
- Mixing different prints and patterns is a current fashion trend that can be seen in the Purple Fashion Re-Fashion Women Power editorial.
Where This Applies
- Fashion
- Fashion brands can target consumers by incorporating their logos in new and inventive ways as seen in the Purple Fashion Re-Fashion Women Power editorial.
- Photography
- Photographers can elevate their shoots by incorporating illustrations and graphics in new and innovative ways as seen in the Purple Fashion Re-Fashion Women Power editorial.
- Graphic Design
- Graphic designers can collaborate with fashion brands to create unique and creative visuals incorporating the brand's logo as seen in the Purple Fashion Re-Fashion Women Power editorial.
