German photographer Achim Lippoth is known for his creative portfolio of kid photography. He is very talented in capturing the very essence of childhood, especially their emotions and actions.
In this series called “Rage Attack,†Lippoth captures cute and adorable kids doing mischievous and rebellious things. They are seen taking their rage out on poor things like a doll, a television and fluffy white pillows. Caught, red handed!
Implications - North American consumers are fascinated by children as they associate them with personal legacy and the future. As such, products that feature children often garner a lot of consumer attention. Corporations looking to create effective advertising campaigns may consider utilizing children as models.
Key Themes Behind This Trend
- Kidtography
- The rise of kid photography as a lucrative industry presents opportunities for the expansion of services such as child modeling agencies and creative marketing campaigns for products targeted towards families with children.
- Rebellion as Art
- The popularity of photographs depicting children breaking rules and acting rebelliously creates opportunities for artists to experiment with unconventional themes and subject matter in order to stand out in a crowded market.
- Emotional Photography
- The success and appeal of photographs that capture emotions and expressions presents an opportunity for photographers to specialize in emotional and expressive photography as a niche market.
Where This Applies
- Photography
- The use of children in photography presents scope for the evolution of innovative and more experimental techniques which cater to a growing interest in unique and unconventional imagery.
- Marketing
- Brands can use kid photography as a method to resonate with the consumers' emotional attachment to childhood, creating an enhanced brand association with family-friendly values.
- Fashion
- Children's fashion brands can use kid photography as a way to showcase their clothing and engage their target audience. Additionally, an alternative approach featuring less traditional styles in this genre will appeal to those looking for unique and alternative themes.
