The creative director Philip Hopta of the agency Pulaski+Pompano in Kiev, Ukraine, recently unveiled a naming, logo and style guide for a Japanese online shop of kidswear on his Behance page.
The design is simple, punchy and wonderfully childish. It features the name of the store, Yokoko, rendered in bright vibrant colors -- red, green and blue -- that immediately catch one's eye. Interspersed among the letters are the faces of three kids emoting distinct personalities. One kid is happy and content, another is indignant and a bit rebellious while the third is dazed and confused. Such elements give the design variety; no two colors or kids are the same. Yet, it maintains a sense of cohesion.
This cogency and simplicity allows the decal to be put on anything, from keychains to wrapping paper.
What's Driving This Trend
- Childlike Branding
- Opportunity for businesses to create simple and playful designs that appeal to a younger audience.
- Vibrant Color Palettes
- Disruptive innovation opportunities in using bold and eye-catching colors to stand out in branding.
- Emotive Graphic Design
- An opportunity for businesses to convey emotions and personalities through visual elements in their branding.
Who This Affects Most
- E-commerce
- Opportunity for online retailers to enhance their branding and engage with younger customers through childlike designs.
- Graphic Design
- Disruptive innovation opportunities for graphic designers to explore new approaches in creating vibrant and emotive branding.
- Printing and Packaging
- Opportunity for printing and packaging companies to offer customized solutions using versatile and adaptable branding decals.
