Nausea? Heartburn? Indigestion? Upset stomach? Diarrhea?
Craving for ice cream? Then Pepto-Bismol ice cream is your answer. Not sold in stores, this unique mixture was concocted by a blogger by the name of Fraser (Blogjam). She cleverly found the ingredients to make such a treat (they’re posted on her website) and successfully created this one-of-a-kind medicinal delight! After writing to the manufacturers of Pepto-Bismol, Proctor & Gamble, for advice in her endeavor, they replied with an unhelpful response about using the medicine only as directed on the bottle. So Fraser took matters into her own hands, did the Pepto-Bismol dance, and BOOM! - therapeutic frozen yogurt. So, next time you’re feeling sick, and adventurous, try conjuring up this bad boy.
Key Themes Behind This Trend
- Medicinal Food
- The trend of using food as medicine continues to grow, presenting opportunities for innovative combinations of healthful ingredients.
- DIY Health Solutions
- Consumers are taking health into their own hands, creating their own remedies and driving the need for accessible and effective homemade treatments.
- Gastronomic Therapy
- The idea of using food and cooking as a form of therapy or healing offers potential for new products and services catering to the emotionally and mentally healing power of cuisine.
Where This Applies
- Food and Beverage
- With the growth of the medicinal food trend, the food and beverage industry has new opportunities to create health-focused products and ingredients.
- Health and Wellness
- As consumers increasingly seek out DIY health solutions and explore alternative therapies, the health and wellness industry can meet the demand with accessible and effective solutions.
- Mental Health
- The idea of gastronomic therapy opens up possibilities for innovative treatments and services that address emotional and mental well-being through the power of food.
