| Emailthis TrendEmail | Full Article (TrendHunter.com/id/172555)

Weight-Controlling Soft Drinks
Pepsi Special Can Impede the Body from Absorbing Fat

By: Elise Ying-Hei Ho (Star) Nov 8, 12

In partnership with popular Japanese beverage company Suntory, Pepsi is releasing a new soft drink that can apparently prevent the absorption of fat called Pepsi Special.

Pepsi Special is supposed to contain an “indigestible form of dextrin,” which is a dietary fiber supplement that makes it increasingly difficult for the body to absorb any fat while eating. According to Suntory’s Web site, this product is “food for specified health use,” which means it is regulated by the Japanese government.

At first, it seems strange and ironic that a soft drink company is rolling out with dietary drinks that can help people lose weight. Considering the popularity of sodas and the strong cravings people have when they attempt to quit the carbonated heaven, people can use Pepsi’s new concoction to their advantage as a dietary assistant.

Source: kotaku
Readmore: suntory.co.jp

Related Trends:

Reinvented Pop Can Packaging

Bestselling Beverage Rebranding

Vintage Pop Can Ads

Soda Pop Charity Initiatives

Social Vending Machines

Soda Pop Energy Drinks

Soft Drink Battle Ads

Camouflaged Cola Cans

Devious Chip Promotions

Copyright © TREND HUNTER Inc.. All Rights Reserved.