The Parra “Not So Happy Bird†figures are having a bad day. These downcast chicks will have you feeling like life's not so shabby. Produced by the creative agency Toykyo, the figures will be available in black and in white and comes in a box reading “everything is going to be alright†in a 60s-style font.
Indeed, everything is just fine with this collaboration between Dutch artist Parra and Toykyo.
Implications - Many consumers are drawn to products with which they are able to share a personal connection or relation. A simple way for businesses to generate such feelings is by giving their products or services human characteristics. Such traits will be easy to relate to and will likely lead a consumer to invest his or her own time and money in that organization.
What's Driving This Trend
- Personal Connection Products
- Creating products with human characteristics to foster a personal connection with consumers.
- Emotional Design
- Using design elements to evoke specific emotions and generate consumer investment.
- Nostalgic Packaging
- Using retro-style packaging to create a sense of comfort and reassurance for consumers.
Who This Affects Most
- Art and Design
- Opportunity for artists and designers to create products that evoke emotions and foster personal connections with consumers.
- Consumer Goods
- Opportunity for consumer goods companies to incorporate human characteristics into their product design to attract and engage consumers.
- Advertising and Marketing
- Opportunity for marketers to utilize nostalgic packaging and emotional design elements to create impactful campaigns.
