Ah! There’s nothing nicer in life than a good old-fashioned game of chess between two creatures from outer space. These ads for SKY Television bring together the extraterrestrial title creatures from “Alien” and “Predator” for a round of swingball, chess and pool.
My favorite ad is the first one. I just love the way Predator kicks his heels up swinging his racket. These comical ads were created by advertising agency DDB New Zealand with creative direction by Toby Talbot, Gavin Siakimotu and Mike Davison with copy written by Paul Hankinson.
What's Driving This Trend
- Extraterrestrial Advertising
- Using extraterrestrial themes in advertising campaigns to appeal to a wider audience.
- Cross-industry Collaboration
- Bringing together different industries, like entertainment and sports, to create unique marketing campaigns.
- Humorous Marketing Strategies
- Creating humorous marketing strategies that break convention and capture attention.
Who This Affects Most
- Entertainment
- Creating cross-promotions between movies and TV shows elevates both products and increases brand loyalty.
- Sports
- Incorporating extraterrestrial themes in sports marketing can bring a new and fresh perspective to traditional marketing methods.
- Advertising
- Using humor and unconventional marketing strategies can capture audience attention and increase brand awareness.
