The October 2008 issue of Vogue US features an adventurous rock climbing editorial by famed fashion photographer Steven Meisel.
The unusual ‘Natural High’ editorial features models Lily Donaldson, Coco Rocha, Caroline Trentini and Anna Jagodzinska climbing the steep rocks in chubby furs and killer high platform shoes, a la goats on a mountain.
Fashion editor Marie Amelie-Sauve oversaw the shoot.
Vogue seems to be insisting on featuring loads of fur just to instigate and anger PETA.
Implications - No longer just looking for attractive imagery, consumers are attracted to ones that feature subject matter. Designs that contain a greater meaning appeal to those who look for more stimulation.
Key Themes Behind This Trend
- Adventure Fashion Shoots
- Opportunity for fashion brands to feature adventurous and daring photo shoots to attract consumers seeking unique and exciting content.
- Ethical Fashion Movement
- Increase in demand for fashion brands to create designs that align with ethical values, such as avoiding the use of fur and other controversial materials.
- Meaningful Design
- Growing interest in fashion designs that carry a deeper message or significance, appealing to consumers seeking more intellectually stimulating content.
Where This Applies
- Fashion Photography
- Disruption opportunity: Incorporating extreme sports and adventurous themes into fashion shoots to create visually striking and captivating content.
- Sustainable Fashion
- Disruption opportunity: Meeting the demand for ethical fashion by creating sustainable alternatives to fur and other controversial materials.
- Creative Fashion Design
- Disruption opportunity: Designing fashion pieces that convey a deeper meaning or purpose, appealing to consumers who seek more than just aesthetics.
