Bejeweled Childhood Toys

The ‘My Little Pony Project 2012' Presents One-of-a-Kind Char

Everyone has those childhood toys that never left their side, and the 'My Little Pony Project 2012' show dives into these past experiences. These famous and vibrant pony figurines sport multicolored hair, majestic designs on their bodies and even have their own names. Some names include, Cotton Candy, Clue Belle, Minty, Blossom and Butterscotch. After 30 years of business, MLP is as successful as ever, releasing new and intriguing versions of the classic pony.

The My Little Pony Project 2012 exhibit showcases the work of twenty-five noteworthy artists, including Perez Hilton, Ana Bagayan and Martin Hsu, who have each created a one-of-a-kind My Little Pony 18-inch figurine. These petite ponies also will model jewelry, custom-designed specifically for this exhibit by Onch Movement, a company that heads up eccentric jewelry designs for popstar Nicki Minaj. These artistic toys are not just for viewing pleasure but are up for grabs during the exhibit, with 10% of sales going to Give Kids the World Organization.
 

Nostalgic Toy Remakes
Opportunity for toy companies to reproduce and innovate on classic childhood toys.
Creative Collaborations
Opportunity for businesses to partner with artists for unique and artistic product designs.
Charitable Consumerism
Opportunity for businesses to integrate charitable donations into their sales processes.

Sectors Adopting This

Toy Manufacturing
Toy companies can leverage nostalgic consumer demand for classic toys.
Art and Design
Artists can collaborate with businesses to create unique and artistic product designs.
Retail and E-commerce
Businesses can integrate charitable donations into their sales processes to appeal to socially conscious consumers.
SCORE
4.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Asia
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 68%
Activity 70%
Freshness 8%

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