There are plenty of off-the-wall restaurants and themed diners around the world, and the 'Muru Pops Down in Tytyri' restaurant will soon be one of them. The eatery, set to open in September 2012, is situated 80 meters below the ground, and visitors must go through a mining museum to get to it.
Located in Tytyri, Lohja, Finland, the 'Muru Pops Down in Tytyri' restaurant comes from the Helsinki restaurant Muru and will be in the style of a "mining canteen," reports Wired UK. To get to the underground restaurant, guests must descend down on rickety lifts to narrow tunnels, passing through the mining museum. Visitors must all wear helmets when moving around as well, except when they arrive in the restaurant.
You can go online to purchase or reserve a package, which includes transport from Helsinki, a four-course meal, and a cocktail and wine assortment for £101.
What's Driving This Trend
- Underground Dining
- The trend of dining in unconventional locations such as underground tunnels or caves opens up opportunities for disruptive innovation in the restaurant and tourism industries.
- Themed Restaurants
- Themed dining experiences can be a unique selling point for restaurants, and businesses can use technology or interactive elements to create memorable customer experiences.
- Museum Restaurants
- Museums can incorporate restaurants as a way to diversify revenue streams and offer visitors a complete experience, presenting opportunities for disruptive innovation in museum and food industries.
Who This Affects Most
- Hospitality Industry
- The hospitality industry can explore unconventional dining experiences to differentiate their offerings and increase customer engagement.
- Tourism Industry
- The tourism industry can integrate unique dining experiences into travel packages to attract more visitors and create memorable experiences.
- Museums and Galleries
- Museums and galleries can add restaurants as a way to attract visitors and generate additional revenue, with opportunities for innovative concepts and menu offerings.
