American model Karlie Kloss is the new face featured in the Mercedes Benz Fashion Week Campaign. It’s only natural for Mercedes to partner up with a popular model seeing as they sponsor and work with tons of models in preparation for Fashion Week.
The latest campaign presents a series of whimsical photographs for the Autumn/Winter 2013 campaign. The series was shot by Ryan McGinley. He captured Karlie’s beauty and the car’s sleek aesthetic together in magical cohesion. The shoot took place in California at a big Tejon Ranch. The setting is beyond stunning and the mix of dessert and blue skies made for a fabulous photo-op. The campaign also features a gorgeous grey stunt horse.
The Mercedes Benz Fashion Week Campaign photo series with the beautiful horse paired with Kloss and the vehicle is a perfect combination.
What Makes This Trend Stand Out
- Fashion Week Collaborations
- Collaborating with popular models for fashion week campaigns creates new opportunities to showcase brand aesthetics.
- Magical-themed Advertising
- Creating whimsical and enchanting advertisements can capture consumers' attention and create a memorable brand image.
- Integration of Nature and Luxury
- Incorporating natural landscapes and elements into luxury advertising can evoke a sense of elegance and exclusivity.
Sectors Adopting This
- Fashion and Apparel
- Fashion brands can collaborate with popular models and photographers to create captivating campaigns that resonate with consumers.
- Automotive
- Car companies can explore partnerships with fashion brands and photographers to create visually stunning advertisements that elevate their brand image.
- Lifestyle and Luxury
- Luxury brands can integrate nature and magical aesthetics into their advertising to create a sense of wonder and desire among consumers.
