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Fairy tales and Greek mythology are a constant source of inspiration in the realm of fashion and advertising. This Meltin’ Pot clothing ad campaign is the latest to draw from this rich source.

The print ads depict a modern take on old classics with the heroes wearing the latest from the Meltin’ Pot collection.

So which fairy tales did the Armando Testa ad agency in Turin, Italy tackle?

Instead of a passionate kiss, poor Sleeping Beauty gets a rude awakening with a car jumper cable on the hands of a dude in jeans and a leather jacket. Happy endings!

We also have the Greek myth ‘The Judgement of Paris’, where three goddesses: Hera, Athena and Aphrodite are judged by Paris, a Phrygian mortal. Finally, the third ad shows Beauty having her dance with the Beast in a funky denim gown.

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