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The McDonalds Come As You Are campaign was created by European ad agency BETC Euro RSCG and was used in Paris (if you can’t tell by the French slogans).
The fast food conglomerate has always been at the top of the advertising pile for creativity and the sheer volume of ads produced. In the last few years most of their focus for campaigns has been promoting a healthy lifestyle (help yourself to a big bowl of irony) so it’s good to see they’re going back to using pop culture references, something they’ve always found great success with.
The McDonalds Come As You Are campaign is basically the European equivalent to “I’m Lovin It” and seems to be enjoying the same amount of success.