The Lynx "Augmented Reality Angels" campaign is simply astonishing. Londoners making their way through Victoria Station were surprised by a sign on the floor that told them to look up. Up above them was an enormous screen that showed an image of the pedestrian and an angel. People were amazed at how they could interact with the angel on the screen. As soon as word got out about the Lynx augmented reality angels, people couldn't wait to try the illusion out themselves.
The awesome campaign was created by British ad agency BBH, who also created a social media campaign called Lynx Excite Fallen Angel, where visitors to the Facebook page had a chance to see if they "were the one chosen person who had the ability to release the archangel."
What's Driving This Trend
- Augmented Reality Experiences
- The Lynx augmented reality angels campaign demonstrates the power of immersive and interactive experiences using AR technology.
- Interactive Outdoor Advertising
- The use of large screens and interactive elements in outdoor advertising campaigns, as seen in the Lynx augmented reality angels campaign, creates engaging and memorable brand experiences.
- Social Media Contests
- Campaigns like Lynx Excite Fallen Angel show the potential of utilizing social media platforms for interactive contests and creating buzz around a brand.
Who This Affects Most
- Advertising and Marketing
- The advertising and marketing industry can explore the use of augmented reality and interactive outdoor advertising to create unique and memorable brand campaigns.
- Technology and Software
- Innovation in augmented reality technology and software can enable more immersive and interactive experiences for advertising and marketing campaigns, as demonstrated by the Lynx augmented reality angels campaign.
- Social Media and Digital Platforms
- The integration of interactive contests and engaging experiences on social media platforms, like Lynx Excite Fallen Angel, presents opportunities for brands to connect with their audience and generate excitement online.
