Prim and Patterned Fashion

The Lula Magazine 'Star-laced' Editorial Stars a Classy Sissi Hou

The Lula Magazine 'Star-laced' editorial exclusively showcases the prim and proper fashion of Parisian designer Sophie Theallet. Nevertheless, the looks are hardly stuffy. Comprised of pretty patterns and pastel colors, they have a sweetly feminine appeal that focuses as much on class as it does on allure.

Lensed by Justin Hollar, a photographer based in New York, the Lula Magazine 'Star-laced' editorial stars model Sissi Hou. Appearing in the spring-summer 2013 issue of the British publication, the Chinese beauty was outfitted by stylist Soraya Dayani in the ladylike wardrobe. Shot in studio against artfully shadowed backdrops, the looks were perfected with straight and braided hair courtesy of hairstylist Yoichi Tomizawa and full makeup by Kristi Matamoros.

Prim and Proper Fashion
Disruptive innovation opportunity: Develop sustainable and eco-friendly fabrics and materials for prim and proper fashion.
Pretty Patterns
Disruptive innovation opportunity: Integrate technology such as 3D printing to create intricate and customizable patterns in fashion.
Sweet Feminine Appeal
Disruptive innovation opportunity: Create inclusive and body-positive fashion designs that cater to a wide range of feminine styles.

Where This Applies

Fashion Design
Disruptive innovation opportunity: Incorporate sustainable practices and materials into the fashion design process.
Photography
Disruptive innovation opportunity: Develop innovative lighting techniques and software for capturing fashion editorials.
Beauty and Makeup
Disruptive innovation opportunity: Create cruelty-free and vegan beauty products specifically designed for editorial makeup.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 37%
Freshness 8%

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