What trends are influencing brands in the lingerie market? What are the driving forces behind today's fashion trends that are persuading consumers? Find out with Trend Hunter's Lingerie Trend Report, which will shed light on seductive undergarments, lingerie advertising and a variety of styles and designs on the forefront of popularity.
Containing more than 900 examples of lingerie market research, accompanied by 98 PRO Trends including Caged Couture, Campaigning for Curvy and Angelic Advertising, our consumer-based research is essential for fashion designers, boutique owners, fashion advertisers and brand innovators that want to identify changes and patterns occurring in undergarment fashion, specifically the lingerie sector.
Utilize our report to extract crowd-sourced information that will not only enhance your knowledge of today's trends, but will prepare your brand for tomorrow's changes.
Key Themes Behind This Trend
- Caged Couture
- Opportunity to design and market lingerie incorporating caged elements to add a unique and edgy twist to traditional designs
- Campaigning for Curvy
- Opportunity to cater to a growing demand for inclusive and diverse lingerie that celebrates all body types and sizes
- Angelic Advertising
- Opportunity to create advertising campaigns that feature ethereal and romantic visuals to appeal to consumers' desires for fantasy and escapism
Where This Applies
- Fashion Design
- Opportunity to incorporate trendy elements from lingerie market research into new collections and designs
- Retail
- Opportunity to attract consumers with a wider variety of inclusive and diverse lingerie options
- Marketing and Advertising
- Opportunity to create advertising campaigns and strategies that tap into consumers' desires for unique and romantic lingerie
