The LEGO print dress from Jc De Castelbajac lets you wear your favorite childhood toy. This chic ode to those bright colored blocks is a stylishly geektastic one-piece dress with LEGO printed fabric.
In this 100% cotton number, be sure to know that heads will be turning and traffic will be stopping as you walk the streets in this colorful LEGO dress.
Implications - Childhood memories are being brought back by brands looking to sell the value of sentiment and nostalgia. Many playful toys like LEGO are being marketed by designers to appeal to adults in addition to kids. The amusement and joy these types of products bring demonstrates the value of retro-themed products that businesses can bring back for consumers looking to relive their childhood.
Key Themes Behind This Trend
- Retro-themed Fashion
- Designing fashion items with retro themes can attract customers looking for nostalgia.
- Adult Playful Products
- Marketing playful toys to appeal to adults in addition to kids can create new markets.
- Nostalgia Marketing
- Selling products that evoke sentiment and nostalgia can successfully target consumers looking to relive their childhood.
Where This Applies
- Fashion Industry
- Fashion designers can explore creating retro-themed clothing items to attract customers.
- Toy Industry
- Toy makers can create playful products that appeal to adults in addition to kids.
- Marketing Industry
- Marketers can use nostalgic themes to successfully target customers looking to relive their childhood.
