Lauren Conrad's contemporary line launched in fall 2011. Since then, it has been the epitome of Conrad's romantic, effortless style, an image furthered by the Paper Crown Fall 2012 release. The line features Hunger Games cast member, 14-year-old Kalia Prescott. Prescott is a model/actress from LA signed with Ford models who has already appeared in a number of motion pictures. Her delicate facial features seem to capture the essence of Paper Crown: innocence, natural beauty and femininity.
Of course, the pieces are to die for on their own. This season resembles much of Conrad's -- flowy skirts, patterned blouses -- mixed with popular fall colors to make the look fresh. The Paper Crown Fall 2012 line is totally wearable and will likely be popular with consumers as it is adaptable to anyone's individual style.
Why This Trend Is Growing
- Contemporary Fashion
- Disruptive innovation opportunities include incorporating sustainable materials and technologies into contemporary fashion designs.
- Influencer Marketing
- Disruptive innovation opportunities include using social media influencers to promote and endorse fashion brands.
- Adaptive Style
- Disruptive innovation opportunities include developing technology-enabled clothing that can adapt to individual style preferences.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunities include the integration of augmented reality and virtual try-on technology in the fashion industry.
- Entertainment
- Disruptive innovation opportunities include collaborations between fashion brands and movie studios to create limited edition collections inspired by films.
- Technology
- Disruptive innovation opportunities include the development of smart fabrics and wearable tech devices for the fashion industry.
