Berlin-based creative director and photographer Lars Brandt Stisen's recent series 'Shopaholic' is a provocative and humorous play on consumerist themes.
It follows a scantily clad woman as she seeks to sate her shopping appetite in an abandoned mall. Where the series gets really quirky is when the viewer encounters her next to some muscle man wearing only a giant bull mask and underwear. Across his chest is written, "For Sale," while the woman holds a cardboard sign that reads, "Shopaholic." His hands are also bound by thick rope, which the woman holds like a leash.
The impeccable hair and makeup styling was done by Rikke Malling Madsen. The man and women were played by models Soren Epo and Rikke Kroer Johansen, respectively.
What's Driving This Trend
- Provocative Consumerism
- Opportunity for businesses to make bold statements with their products and advertisements, challenging conventional consumerist ideals.
- Humorous Nudity
- Businesses can use humor and unconventional methods (like nudity) to catch consumer attention and stand out in a crowded market.
- Abandoned Locations
- Opportunity for businesses to utilize abandoned locations and unconventional settings to create a unique brand image and attract adventurous customers.
Who This Affects Most
- Fashion Industry
- The fashion industry can use provocative and humorous advertisements to appeal to a younger and more adventurous customer base.
- Marketing Industry
- The marketing industry can use unconventional methods and settings to create advertising campaigns that are memorable and stand out from the competition.
- Retail Industry
- The retail industry can experiment with unique store locations, like abandoned malls, to create an immersive shopping experience and attract adventurous customers.
