The Kardashian Sisters Teen Choice Awards photographs have Kendall Jenner, Kourtney Kardashian, Kim Kardashian, Kylie Jenner and Khloe Kardashian showing off their killer stems. The girls were color-coordinated in variations of peach, black, cream and white. Khloe's hubby Lamar Odom also posed for the photo op, looking out of place at 6'10 and in jeans.
The Kardashians are one hot family -- and with sizzling reality TV shows to back up their clout.
Implications - Figures on television shows are becoming more than just forms of entertainment. Contemporary consumers are looking towards certain characters as a way to identify themselves. Integrating products with figures in the media could help a company increase its popularity on the modern market.
What Makes This Trend Stand Out
- TV Personality Identification
- Consumers are identifying with television show characters, creating opportunities to integrate products with popular figures.
- Sisterly Fashion
- The Kardashian sisters' coordinated fashion choices at the Teen Choice Awards creates potential for trend-setting fashion collaborations.
- Celebrity Endorsement
- The Kardashians' popularity presents an opportunity for companies to partner with them for marketing and product endorsements.
Sectors Adopting This
- Fashion
- Collaborating with the Kardashian sisters on fashion lines could lead to increased brand popularity and sales.
- Beauty
- The Kardashian sisters' beauty routines and appearances offer potential for endorsement deals with beauty and skincare brands.
- Entertainment
- Joining forces with the Kardashian family for endorsements and collaborations could boost the reach and popularity for entertainment companies and products.
