There's no stopping the hero's thirst in this Jameson Whiskey commercial.
Set in the 1800s in Ireland, a man sits calmly in a restaurant eating his breakfast as a runaway train goes barrelling through the town. He slowly rises and before you know it he's riding beside the train on his horse. Except, he's not going to save all the women on the train, his concern is the Jameson Whiskey. After quite a scene of acrobatics, he tries his best to stop the train but can't. He pulls the pin and lets the engine section fly over a cliff and into the water.
This commercial is completely fictional, however it purports to be the story of how the Prussion Incursion of 1807 was defeated.
Key Themes Behind This Trend
- Fictional History Marketing
- By creating fictional stories around their products, brands can engage consumers and create a sense of intrigue and excitement.
- Heroic Brand Persona
- Brands can develop a heroic brand persona that resonates with consumers and embodies the values and characteristics they aspire to.
- Unexpected Product Focus
- Highlighting unexpected or unconventional product features and benefits can capture attention and differentiate brands in a crowded market.
Where This Applies
- Alcohol & Spirits
- Alcohol brands can leverage fictional storytelling and heroic brand personas to build emotional connections with consumers and differentiate their products.
- Advertising & Marketing
- The use of fictional history marketing can inspire creative and engaging advertising campaigns that capture consumer attention and drive brand awareness.
- Entertainment & Media
- Brands can collaborate with entertainment and media companies to create captivating fictional stories that promote their products and tap into existing fan bases.
