The HUF x Skate Mental Clock doesn't have any numbers on its face, but instead a couple of blunt directions for the street-savvy skater.
The clock isn't necessarily ideal for someone who needs to know the time, as the time of day that is displayed includes Skate, F*ck, Eat and Drink; perfect for the beach bum or college student with attitude. Now, realistically you'll be able to tell what the actual time is just fine if you're familiar with the face of a standard clock, but we can safely assume that if you're interested in this unusual timepiece that you're likely not going to need to know the exact time. Save the big boy clocks for when you have a career and opt for the offensively tacky HUF x Skate Mental Clock.
Why This Trend Is Growing
- Directional Timepieces
- The trend of timepieces that do not exclusively display the time but instead provide directions and/or commands for the user
- Offensive Design
- The trend of designing and marketing products with intentionally provocative and controversial features to appeal to a specific audience
- Anti-establishment Attitude
- The trend of positioning products as a way to rebel against traditional norms and societal expectations
Industries Being Reshaped
- Streetwear Fashion
- This trend intersects with streetwear fashion, presenting an opportunity for clothing brands to collaborate with fashion designers to create timepieces that are bold, fashion-forward, and have a message
- Skateboard Culture
- This trend intersects with skateboard culture and presents an opportunity for skateboard companies to create timepieces that incorporate their brand identities and speak to their audience
- Tech Accessories
- This trend presents an opportunity for tech companies to create smartwatches and other wearables that provide more than just time, such as motivational quotes, to-do lists, and meditation reminders
