The modern housewife is a curious creature, glamorized (or is it vilified?) in sitcoms like 'Desperate Housewives' and in fashion editorials for glossy magazines. It's a rare woman that has the opportunity to be a full-time homemaker, and these features showcase that rare breed.
From housewife handbooks to masked domestic divas, check out the modern housewife in all her glory below.
Implications - With women pushing for equality since the early 90s, the term "housewife" has diminished in recent decades. Although women may not be staying home as much, designers and advertisers may still incorporate the housewife theme to create a nostalgic element in their products. Editorials and clothing styles done with a housewife spin can attract the market of women who love retro inspirations.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
