A gamer-inspired anti-smoking campaign shows your life meter and encourages you to quit. Each cigarette features the classic Mario heart life meter. Every puff you take lessens the lives you have, signifying your current state of health.
According to obvious winner, “This design concept was intended to make you really and truly see that you are ending yourself each time you light up, GAMER STYLE.”
Each cigarette features six hearts and near the end has written, ‘continue? Y/N.’ These cigarettes may just be that extra incentive smokers need to kick the habit, perfectly targeting young smokers -- the most difficult group to speak to when a cause is concerned.
Though hopes are high for the effectiveness of this campaign, one can't help but be concerned as to whether it will have the opposite effects, reeling gamers into smoking.
What's Driving This Trend
- Gamified Anti-smoking Campaigns
- Disruptive innovation opportunity: Explore new ways to gamify anti-smoking campaigns to engage and incentivize smokers to quit.
- Health-meter-inspired Designs
- Disruptive innovation opportunity: Develop products or services that incorporate health-meter-inspired designs to visually represent an individual's state of health.
- Targeting Young Smokers
- Disruptive innovation opportunity: Create targeted campaigns and interventions specifically tailored to young smokers to effectively address their unique needs and motivations.
Who This Affects Most
- Health and Wellness
- Disruptive innovation opportunity: Leverage technology and gamification to create innovative solutions for promoting and improving overall health and wellness.
- Advertising and Marketing
- Disruptive innovation opportunity: Explore unconventional and interactive approaches to advertising and marketing to capture the attention and engagement of target audiences.
- Tobacco and Smoking Cessation
- Disruptive innovation opportunity: Develop novel strategies and interventions for smoking cessation and nicotine addiction treatment, particularly aimed at young smokers.
