When I first stumbled upon these French anti-smoking ads, I thought it was some sort of prank or gimmick -- very similar to that fake Sprite ad that went viral a few months ago. But alas, this one is a legit campaign.
Likening smoking to sexual slavery and pedophilia, as one who is dead-set against smoking, even I find the French anti-smoking ads in bad taste. What about you?
What Makes This Trend Stand Out
- Controversial Anti-smoking Ads
- Opportunity for disruptive innovation in creating more effective and less controversial anti-smoking campaigns.
- Pushing Social Boundaries in Advertising
- Opportunity for disruptive innovation in exploring new advertising concepts that challenge societal norms.
- Shock Value Marketing
- Opportunity for disruptive innovation in creating marketing campaigns that use shock value to elicit specific emotions and behavior change.
Sectors Adopting This
- Advertising
- Opportunity for disruptive innovation in creating new advertising campaigns that push social boundaries.
- Public Health
- Opportunity for disruptive innovation in creating public health campaigns that resonate with target audiences in a positive way.
- Marketing
- Opportunity for disruptive innovation in creating new marketing campaigns that effectively convey a message while also eliciting a specific emotional response.
