The Foodspotting app for the iPhone combines everyone's love for food with some social media perks. This app allows users to check out what restaurants others liked in the surrounding area, while also posting their own reviews and photos.
The Foodspotting app will add some ease to traveling. With an app like this, hunting for food in a new city or town is literally as easy as a click of a button.
Implications - Consumers enjoy experimenting with different cuisines because it provides them with a sense of adventure with very minimal financial and physical risks involved. Corporations in other industries may similarly offer consumers the experience of adventure whether through products or services.
Key Themes Behind This Trend
- Technological Restaurant Guides
- The rise of technological restaurant guides like Foodspotting create an opportunity for businesses to incorporate user-generated content and social media elements into their own products and services.
- Social Media-enabled Tourism
- Foodspotting's use of social media to supplement tourism creates an opportunity for businesses to integrate social media and user-generated content into their tourism offerings.
- Localized Restaurant Discovery
- The localized discovery capabilities of Foodspotting create opportunities for businesses to develop geotargeted advertising, promotions and recommendations to drive traffic to their own locations.
Where This Applies
- Food & Beverage
- The Foodspotting app falls into the food and beverage industry, which will see more disruptive innovation opportunities as technological solutions and social media integration becomes increasingly relevant for consumers.
- Travel & Hospitality
- The use of Foodspotting in the context of food tourism points to disruptive innovation opportunities for businesses in the travel and hospitality industry to incorporate localized restaurant discovery and social media into their offerings.
- Technology
- The technological elements of the Foodspotting app, such as user-generated content and geotargeting, highlight opportunities for future innovation in the technology industry with regards to social media-enabled tourism and localized food discovery.
