Ferrari has long been known as an influencer: it’s style has even translated into Ferrari-red paint used on a variety of non-auto designs. Ferrari is, of course, best known for its high performance racing and consumer roadsters. The vibrant red color is synonymous with the brand, as is the black horse silhouette.
However, this list illustrates just how far Ferrari’s influence reaches. There are Ferrari racing helmets, bicycles and art exhibits. Ferrari-red paint is used on sculptures and even luxury timepieces bearing the car maker’s name are available. The Ferrari brand represents luxury, performance and elitism with an exceptionally fashion-forward approach to design. The company's products, whether cars, bikes or watches, all bring a certain prestige to those who own them.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
