If you're the sort of person who likes to keep his used boarding passes after taking a trip, you'll be extra tempted to hang onto these bits of FastJet Airline branding. Instead of issuing bland black and white tickets from their check-in desk printers, the African travel company spits out your origin, journey and destination details on a card with endearing images.
The brand mascot for the airline is a grey bird. You'll find him prominently spreading his wing across your pass, pointing out your departure information. The same feathered creature appears on the luggage tags, envelopes and in-flight snack sachets. SomeOne studio's FastJet Airline branding remains consistent on the website, on promotional billboards and painted on the aircraft itself, bringing an animated approachability to stressful international travel.
What's Driving This Trend
- Animated Branding
- Disruptive innovation opportunity: Exploring ways to incorporate animated branding into various touchpoints of the customer experience, such as tickets, luggage tags, and packaging.
- Personalized Design
- Disruptive innovation opportunity: Creating customization options for airline tickets and other travel-related materials to enhance the customer's emotional connection with the brand.
- Consistent Visual Identity
- Disruptive innovation opportunity: Developing strategies to maintain a consistent visual identity across various platforms and touchpoints, including websites, billboards, and aircraft exteriors.
Who This Affects Most
- Airlines
- Disruptive innovation opportunity: Integrating innovative branding techniques to differentiate and enhance the customer experience in the highly competitive airline industry.
- Travel and Tourism
- Disruptive innovation opportunity: Leveraging personalized and visually appealing design elements to attract and engage travelers, offering a unique and memorable experience.
- Graphic Design
- Disruptive innovation opportunity: Exploring new possibilities in graphic design to create visually captivating and interactive materials, such as animated branding for airlines and other industries.
