This example of eco-friendly advertising uses a billboard to turn air humidity into purified drinking water. The billboard was created by students at the University of Engineering and Technology in Lima, Peru, in collaboration with Mayo Draft DCB. The astounding result is a world first.
The university has used the billboard to advertise its admissions campaign. The current location of the board is in Peru where rainfall is very scarce. As a result of the project, locals in the area now have 96 litres of clean drinking water. The purified water is stored in tanks at the bottom of the sign. People can simply bring a vessel and fill it up with clean drinking water.
This is an example of how advertisers could provide relief to under-privileged areas and spread social good alongside their brand.
Photo Credits: good.is, designboom
Why This Trend Is Growing
- Eco-friendly Advertising
- Opportunities to create advertising campaigns that are environmentally conscious and contribute to social good.
- Clean Drinking Water Innovations
- Developments in technology that purify water and make it accessible to communities in need.
- Humidity Harnessing Technology
- Advancements in technology that capture and convert humidity into usable resources.
Industries Being Reshaped
- Advertising
- Opportunities to create socially responsible advertising campaigns that promote environmental sustainability and social good.
- Water Purification
- Innovations in technology that make clean water accessible and affordable for communities in need.
- Renewable Energy
- Developments in technology that harness natural resources like humidity to create energy and reduce reliance on traditional energy sources.
