Imitation Roofing Materials

Steel MetroRoofs Look Like Tiles

Steel roofs no longer need to look ugly thanks to MetroRoofs imitation tiles.

From the photos you would think the houses have traditional tiled roofs, but no, they don't. They are all steel roofs that have been stone-coated to give them incredibly realistic appearances. The company also claims that the roof will not produce excessive heat thanks to proper ventilation. It's also not noisy due to the stone coating and ´dead air space´.

So, it looks like the real thing, has all the advantages of the real thing, so what makes it so special? Well for homeowners in hurricane and tornado prone areas, it could be particularly interesting, as tests have shown that it can withstand winds of up to 120mph.

There is no hint as to pricing on the website without filling in an inquiry form, but they do offer the following guarantees:

- 50 year fully transferable limited warranty
- 50 year workmanship and materials warranty
- 25 year year appearance warranty
- 120 miles per hour wind speed warranty and hail stone impact penetration.

Not bad for a humble steel roof.

Imitation Roofing Materials
The development of imitation roofing materials, such as steel MetroRoofs that look like tiles, presents an opportunity for disruptive innovation in the roofing industry.

Where This Applies

Roofing
The roofing industry can innovate by adopting and offering imitation roofing materials, like steel MetroRoofs, to provide customers with more durable and attractive options.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 5%
Freshness 8%

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