Japan is the kingdom of cuteness, but you already knew that. Tirol’s DecoChoco has improved a very unique service started in 2008. After giving consumers the possibility to fully customize the packaging of little chocolates with their own digital photos, they made the service even cuter. The pics on the chocolates can also have the cute stamps and borders of Purikura, or popular photo-boot club machines. Japanese schoolgirls will love it!
The service has been made possible with the collaboration of the print club machines manufacturer Furyu to offer the service directly from the arcade.
It’s easy; all you have to do is take photos and decorate as your wish, the input your mobile phone number and a text message will be sent with the access link where you can place an order of your desired sweets.
What's Driving This Trend
- Customizable Packaging
- Disruptive innovation opportunity: Develop a platform that allows consumers to fully customize the packaging of various products with their own digital photos.
- Personalized Food Products
- Disruptive innovation opportunity: Create a service that allows consumers to personalize the design and ingredients of food products, combining customization with unique flavors and tastes.
- Collaborative Initiatives
- Disruptive innovation opportunity: Collaborate with manufacturers or partners in related industries to offer unique and customized services directly to consumers.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunity: Introduce technological advancements in the food and beverage industry to enable personalized and customizable packaging and products.
- Printing and Graphics
- Disruptive innovation opportunity: Explore new printing and graphics technologies to enhance customization capabilities and create unique designs for various industries.
- Arcade and Entertainment
- Disruptive innovation opportunity: Integrate digital technologies and interactive experiences into arcade and entertainment venues to offer customized services and products.
