The Collezioni Uomo 'Wonderlust' editorial features model Evandro Soldati in a series of lusty poses. Despite the industrial setting for this spread in the magazine's Fall/Winter issue, photographer Christian Conti captured phallic imagery in virtually every single final frame.
To fit the Collezioni Uomo 'Wonderlust' theme, Christopher Campbell styled the menswear shoot in sexual (and atypical) pieces like thick knit leggings, tight trousers and pectoral-baring tops.
Implications - As North American media outlets become over saturated with similar images and ideas, corporations are resorting to shockvertisement campaigns in order to gain consumer attention. Corporations looking to stand out from their competitors can similarly use over-sexualized imagery in their marketing campaigns to garner the interest of the general public.
Key Themes Behind This Trend
- Shockvertisement Campaigns
- Corporations can use over-sexualized imagery in their marketing campaigns to gain consumer attention and stand out from competitors.
- Industrial-themed Editorials
- Fashion editorials featuring industrial settings can create a unique and captivating visual narrative for brands and designers.
- Atypical Menswear Styling
- Experimenting with sexual and unconventional menswear pieces can create an edgy and provocative aesthetic for fashion brands.
Where This Applies
- Fashion
- Fashion brands can utilize shockvertising and industrial-themed editorials to create disruptive and attention-grabbing marketing campaigns.
- Advertising
- Advertising agencies can explore shockvertising and unconventional styling techniques to help brands stand out in a saturated media landscape.
- Photography
- Photographers can incorporate industrial settings and provocative styling in their shoots to offer a fresh and visually stimulating approach for their clients.
