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Expected to be the largest music promotion in history, Coca Cola and iTunes have teamed up to “give away two billion ITune music downloads” to Coke drinkers. The promotion will run through the months May and August this year.
With Coca Cola covering majority of cost for the downloads, Apple expects that the promotion will boost their sales dramatically.
In addition to free ITunes, other great prizes will include iPods, “free tickets to a vast collection of iTunes”, and “Coke-sponsored music concerts throughout the year.”