The winter 2012/2013 issue of VMAN features shots of Choi Siwon by Karl Lagerfeld that exude a candid sense of personality.
The famed Korean model, singer and actor strips down in the photo spread that has him featured on an elaborate staircase appearing calm natured. Siwon is the center of constant media attention, so having him appear in such somber shots is a relatively distinct change of pace that Lagerfeld naturally gravitated towards.
Siwon appears in a dressing room after a shower in one particular shot where he playfully has his fists raised; this simple show exudes a sense of how Siwon feels about his intense relationship with the media and the sense that he can’t get much privacy whilst living his daily life.
Key Themes Behind This Trend
- Candid Celebrity Photography
- Disruptive innovation opportunity: Develop new techniques and styles for capturing raw and authentic moments of celebrities, shifting away from traditional posed shots.
- Celebrity Privacy and Media Attention
- Disruptive innovation opportunity: Create innovative solutions or services that help celebrities maintain their privacy and manage media attention in a digital age.
- Somber Fashion Photography
- Disruptive innovation opportunity: Explore alternative approaches to fashion photography that convey a sense of introspection and depth, challenging the conventional glamorous aesthetic.
Where This Applies
- Photography
- Disruptive innovation opportunity: Propel the photography industry forward by incorporating new technologies and techniques to capture candid moments and enhance privacy.
- Celebrity Management
- Disruptive innovation opportunity: Enhance celebrity management services by providing innovative strategies and solutions to navigate media attention and protect privacy.
- Fashion
- Disruptive innovation opportunity: Transform the fashion industry by embracing somber and introspective approaches to fashion photography, dismantling conventional notions of glamour.
