Magnified Storybook Sleepers

Child's Play by Yusuke Suzuki is a Novel Nighttime Refuge

Any parent exhausted after a long day of work or kiddie care may rejoice in the ability to refer to Child's Play by Yusuke Suzuki as the substitute for a bedtime story. The plushy bedding and mattress were designed together to look like an oversized book, complete with a hardcover base and soft duvet pages.

The optimal scale for sleepovers or large litters of children, Child's Play by Yusuke Suzuki has got to be the size of two double beds put together. No doubt able to be tucked away with a close cover, this novel piece of bedroom furniture takes on a second fantastical function when large paper cutouts get involved.

Plushy Bedding
Plushy bedding as an alternative to traditional bedding for children.
Novel Bedroom Furniture
Creative and unique bedroom furniture designs that incorporate novel elements.
Multifunctional Bedding
Bedding that serves multiple functions beyond just providing a place to sleep.

Industries Being Reshaped

Children's Furniture
Children's furniture industry can explore innovative and creative designs for bedding and furniture.
Interior Design
Interior design industry can incorporate novel elements and multifunctionality into their designs.
Toy and Game Industry
Toy and game industry can explore innovative ways to combine play and sleep in their products.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 56%
Freshness 8%

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