48-Year-Old Cover Models

Carol Alt Bares All for Playboy

There seems to be a direct correlation between the age of Playboy's Hugh Hefner and that of his cover models. His latest is 48-year-old Carol Alt. The supermodel appeared in the first issue of the Sports Illustrated's Swimsuit Edition. The still-striking Carol Alt will be uncovering for Playboy's November edition.

Carol Alt is an outspoken advocate for eating only raw food. In November, Playboy readers will see the benefits of a raw food diet firsthand.

Implications - While many of you may be wondering why Carol Alt is choosing to bare-all so long after her glory days, clearly this cover model isn't missing any self-confidence or charitable bones in her body. I can't wait to check out this November issue -- it's sure to be hotter than ever.

Mature Modeling
More brands may start featuring models of all ages to promote positive messaging around aging.
Raw Food Dieting
The trend of raw food dieting may continue to grow in popularity following Carol Alt's advocacy.
Body Positivity
The use of more diverse models in the media can promote a culture of body positivity.

Who This Affects Most

Fashion
Fashion brands may feature more mature models to remove ageism from the industry and promote diversity.
Health and Wellness
Raw food companies may see an uptick in sales following Carol Alt's modeling and advocacy.
Media and Advertising
The use of more diverse models can lead to more inclusive advertising that resonates with a wider audience.
SCORE
6.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 81%
Freshness 8%

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