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At a quick glance, the Caran D’Ache campaign appears to showcase the wooden crayons this Swiss company is known for. Upon closer inspection, however, it becomes clear that something is not right. There are too many cracks and crannies present throughout the body of each pencil. That is because they are made up of a mosaic of illustrations, which “reminds them all what it is they love or used to love about Caran d’Ache: The sheer joy of creating that on some level everyone can relate to,” according to the creators.
Conceived by Zurich-based ad agency Wirz/BBDO, the Caran D’Ache campaign was creative directed by Philipp Skrabal with illustrations by Isabelle Bühler and Paul Labun, who also provided art direction. The Caran D’Ache campaign is artistic and nostalgic.