| Emailthis TrendEmail | Full Article (TrendHunter.com/id/174898)

Illustrated Crayon Ads
The Caran D’Ache Campaign is an Artistic and Nostalgic Mosaic


By: Meghan Young (Superstar) Nov 29, 12
{SummaryTitle}

At a quick glance, the Caran D’Ache campaign appears to showcase the wooden crayons this Swiss company is known for. Upon closer inspection, however, it becomes clear that something is not right. There are too many cracks and crannies present throughout the body of each pencil. That is because they are made up of a mosaic of illustrations, which “reminds them all what it is they love or used to love about Caran d’Ache: The sheer joy of creating that on some level everyone can relate to,” according to the creators.

Conceived by Zurich-based ad agency Wirz/BBDO, the Caran D’Ache campaign was creative directed by Philipp Skrabal with illustrations by Isabelle Bühler and Paul Labun, who also provided art direction. The Caran D’Ache campaign is artistic and nostalgic.



Source: ibelieveinadv
Readmore: bbdo



Related Trends:


Child-Frightening Toy Ads
TrendHunter.com/id/174720



Thumbprint Bear Portraits
TrendHunter.com/id/174717



Tool-Painted Hand Ads
TrendHunter.com/id/174688



Wrinkled Time-Passing Ads
TrendHunter.com/id/174777



Tribal Soft Drink Ads
TrendHunter.com/id/174724



Luxe Origami Lottery Ads
TrendHunter.com/id/174542



Element-Strung Word Ads
TrendHunter.com/id/174695



Two-Headed Reptile Ads
TrendHunter.com/id/174394



Foamy Clerical Collar Ads
TrendHunter.com/id/174603




Copyright © TREND HUNTER Inc.. All Rights Reserved.