The Obama Campaign has hired Boing Boing collaborator and video director Joe Sabia to promote the U.S. president via YouTube videos, with the first of Sabia’s creations being 'The Story of Us: Five Years Ago Today.'
The video highlights flattering episodes of Obama’s rise to power and presidency, very much in the hope and spirit of the 2008 campaign. However, it’s not 2008 anymore, and judging by the Boing Boing community’s initial reaction, some people are feeling less than hopeful.
One commenter writes on the Boing Boing website, “Quite a moving video. I can’t decide which was my favorite part, when he legalized indefinite detention of American citizens, or when he announced Biden as running mate.” Another states, “They had to use all that campaign footage because that’s the last time he went out of his way for us.”
The YouTube reception was decidedly more sympathetic. Statements such as, “Four more years!” and “I love Obama!” engross the comments section with unambiguous pro-Obama sentiment.
The Story of Us: Five Years Ago Today pushes for Obama to remain in the White House.
Why This Trend Is Growing
- Online Political Promotion
- Opportunity to disrupt traditional political campaign strategies by utilizing online platforms to promote political candidates and their achievements.
- Video Marketing in Politics
- Disruptive innovation to leverage video content for political campaigns, highlighting achievements and gathering support from online communities.
- Social Media Influence on Elections
- Opportunity for disruptive innovation by harnessing the power of social media to shape public opinion and mobilize support for political candidates.
Industries Being Reshaped
- Political Campaign
- Opportunity to disrupt traditional political campaign strategies by incorporating online platforms and video marketing to reach and engage voters effectively.
- Digital Marketing
- Disruptive innovation in utilizing video content and social media platforms to drive political engagement and shape public opinion.
- Social Media
- Opportunity for disruptive innovation in leveraging social media to influence political elections and mobilize support for candidates.
