The Beautiful People shop in Tokyo is an example of a cool, contemporary retail space that somehow merges the elaborate with the simple. I mean, this chic and simple retail space actually features walls completely covered in flowers.
The design of the store was by Japanese design studio Wonderwall, and as I mentioned, it uses a bunch -- 10,000, if we're counting -- of white artificial flowers of up to nine different species to cover its walls. The rest of the space is entirely minimalistic. According to the Retail Design Blog, the interior is a reflection of the fashion brand's image and uses contradictory ideas, such as "essential and superficial, constraint and freedom, or humorous and serious." Simple shelving units, glass cases and two long racks provide places to display the Beautiful People shop's wares, and a long bench runs the length of the store.
What's Driving This Trend
- Flower-covered Retail Spaces
- Opportunity to create unique and visually stunning retail spaces by using flowers as a design element.
- Minimalistic Store Design
- Opportunity to embrace minimalistic design principles to create a clean and modern retail environment.
- Contradictory Design Concepts
- Opportunity to experiment with contrasting ideas and create retail spaces that challenge traditional conventions.
Who This Affects Most
- Fashion Retail
- Opportunity for fashion retailers to incorporate innovative design elements to enhance the shopping experience.
- Interior Design
- Opportunity for interior designers to explore unconventional materials and concepts to create unique retail spaces.
- Floral Design
- Opportunity for floral designers to collaborate with retailers to create captivating flower-covered installations.
