Viral Percussion Pooches

Beatboxing Dog Hits the Interwebs, Signs With Ruff Ryders

This beatboxing dog sure knows how to work for his treats--by growling as his owner moves his jaw in a rhythmic fashion. It seems as if the blogosphere can't get enough of funny pet videos (Keyboard Cat, anyone?), as this short clip has already been picked up by CollegeHumor and Break.com. While the identity of the beatboxing dog and his percussion-playing owner are unknown, one thing's for certain--he's got a future in hip-hop.

See the original beatboxing dog video above. Is that turf talking I hear at the ten-second mark? I can't wait for Snoop's reaction.

Funny Pet Videos
Unlock opportunities for pet food brands to develop an interactive marketing campaign using pets as the main medium of promotion.
Social Media Popularity
Allow social media platforms to utilize the virality and engagement of funny pet videos and invest in algorithms that curate and promote them more strategically on their pages for better engagement.
Non-human Entertainers
Open up potentials for entertainment firms to present animals as acts on stage and incorporate them into TV shows as a means of differentiating their brand and keeping the audience engaged.

Where This Applies

Pet Food
Use the virality of funny pet videos to engage with audiences, increase product loyalty, and initiate interactive marketing strategies.
Social Media
Invest in curating platforms that promote pet-related content to engage users to increase viral reach and produce a loyal user base.
Entertainment
Discover opportunities to present non-human actors and incorporate pets into showbiz as an effective strategy to differentiate the brand and catch the attention of a wider audience.
SCORE
3.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 76%
Freshness 8%

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